Amplitude is a leading digital analytics platform, helping over 3,000 companies — including Walmart, Peloton, DraftKings, and Burger King — make smarter product decisions. Founded in 2012, Amplitude pioneered behavioral analytics for digital products.

Amplitude goes beyond counting page views and events — it helps teams understand the entire user journey, predict which users will convert or churn, and run experiments to validate product changes with statistical confidence.

Key Features

• Behavioral Cohorts — Group users by actions they did or didn't take, then analyze outcomes
• Pathfinder — Visualize every path users take through your product
• Impact Analysis — Measure how feature releases affect your core metrics
• Predictions — ML models to predict conversion and churn probabilities
• Experiment — Built-in A/B testing with Bayesian statistics
• Session Replay integrated with analytics events
• CDP (Customer Data Platform) for data collection and governance

Amplitude offers a Free plan (up to 50k Monthly Tracked Users), with Growth and Enterprise paid plans for scaling businesses.